
The evolution of social media began with the first email in 1971 when two computers sitting next to each other exchanged messages. Since that first heartfelt “qwertyuiop,” social media have exploded, becoming a juggernaut powerful enough to topple entrenched dictatorships around the world.
The first email was exchanged in 1971 but it wasn’t until 1978 that social media really got started. The users of bulletin board systems began exchanging ideas on these small networks, connecting with each other through dial-up connections. The first web browsers also surfaced in that same year as early prototypes began circulating through Usenet.
Social media took their next evolutionary step with the launch of Geocities and similar networks in 1994. These networks gave the common Internet user the power to publish whatever they wanted in exchange for advertising space. An explosion of creativity engulfed the Internet as hundreds of thousands of new content creators stormed onto the scene.
The launch of instant messaging software in 1997 scratched an itch many users hadn’t even known they’d had. With AOL’s Instant Messenger users could communicate with each other in real-time, keeping track of their friends and meeting people they might never have otherwise met. This interconnectivity would lay the foundation for future social media developments.
Friendster was launched in 2002 and with it came a wave of copycats hoping to cash in on Friendster’s success. These new social media sites combined the personal creative space of Geocities with the social connectivity of instant messaging. In 2004, Facebook was founded. Started as a student project at Harvard University, Facebook has grown into a massive social media platform with more than 600 million users sharing photos, videos, and anything else that strikes their fancy.
Twitter is the latest, but surely not the last, entrant onto the social media landscape. Twitter’s 140 character limit has proved itself a perfect match for the text- and web-enabled phones and short attention spans of today’s Internet users. By enabling users to quickly send out short messages to massive numbers of followers, Twitter has empowered the average human as few things in history have managed to do.
Social media has come a long way and the future is bound to be full of new ideas to connect the populace. People want to be connected, and social networking has given people the ability to connect with each other. Whatever the future of social media may be it’s sure to be impressive.


